Marketing Effectively
Marketing is an essential business discipline, and its vital contribution to the success of an organization is widely recognized. Successful marketing results in stronger products, happier customers, and bigger profits. Whether the whole marketing function within your business is your responsibility, or whether it is a peripheral activity, Marketing Effectively will show you how to take a strategic approach to the task.
Description
Welcome to our training session on “Marketing Effectively.” In today’s competitive landscape, effective marketing is essential for driving business success and achieving organizational goals. This training session will equip you with the knowledge and tools needed to create impactful marketing strategies that resonate with your target audience. We will cover key concepts such as market research, branding, digital marketing, and campaign management, emphasizing practical applications and real-world examples. Whether you are new to marketing or looking to refine your skills, this session will provide valuable insights and actionable techniques to enhance your marketing efforts and achieve measurable results. Let’s dive into the dynamic world of marketing and learn how to engage, influence, and grow our audience effectively.
Benefits of the course
- 1. Enhance Understanding of Consumer Behavior: Equip participants with the knowledge to analyze and predict consumer behavior, enabling them to tailor marketing strategies that resonate with their target audience.
- 2. Master Digital Marketing Tools: Provide hands-on experience with the latest digital marketing platforms and tools, ensuring participants can effectively utilize social media, SEO, email marketing, and other digital channels.
- 3. Develop Compelling Marketing Campaigns: Teach participants how to create persuasive and impactful marketing campaigns, focusing on messaging, branding, and creative content that capture and retain customer attention.
- 4. Optimize Marketing Strategies through Data Analytics: Enable participants to use data analytics to measure the success of marketing initiatives, make informed decisions, and continuously refine their strategies for better results.
Topics for this course
Putting Customers First
Understanding Marketing03:20
Analyzing The Marketing Mix07:00
Getting to Know your Customers05:50
Understanding Customer Buying
Building Relationships
Winning New Customers
Building Strong Products
Maximizing Publicity
Developing a strategy
Requirements
- Presentation slides
- Certificate of Completion
Target Audience
- Marketing Managers and Executives, Sales and Business Development Professionals, Product Managers, Brand Managers, Content Creators and Copywriters, Digital Marketing Specialists, Marketing Analysts, Public Relations and Communications Professionals, Entrepreneurs and Small Business Owners, Customer Relationship Managers, Graphic Designers and Creative Professionals and Marketing Students and Interns.
Materials included
- Presentation Slides
- Case Studies
- Videos and Multimedia Content
- Templates and Tools:
- Interactive Activities
- Reading Materials
- Quizzes and Assessments
Your Instructor
Mohammed Zafor Ullah Nizam
Professional Trainer
Mohammed Zafor Ullah Nizam is a seasoned professional with over 22 years of experience in the development sector, both internationally and nationally. He holds two postgraduate degrees from Dhaka University: A Master in Population Sciences (MPS) and a Master in Public Affairs (MPA) with a specialization in Governance and Public Policy. Additionally, he earned a B.Sc. (Honors) in Forestry from Chittagong University.
Throughout his extensive career, Mr. Zafor has held pivotal roles in several esteemed organizations. He has served as a Senior Protection Manager at the International Rescue Committee (IRC), Protection Team Leader at Oxfam, and both Protection Capacity Building Manager and Activity Manager at Solidarités International. His experience extends to Save the Children, where he was a Deputy Program Manager, and Chemonics, as a Brand and Service Promotion Specialist. Furthermore, he has contributed his expertise as a Project Assistant at UNFPA Bangladesh, a Senior Training Officer at Save the Children Australia, a National UN Volunteer at UNODC, and a Program Manager at the Bangladesh Women Health Coalition.
Mr. Zafor has an impressive track record in training and capacity building. He received specialized training in Project Planning, Development, and Management (PPDM) from the Asian Institute of Management (AIM) in the Philippines. He also completed the COMPASS training program from Harvard Business Publishing, which covers essential skills such as Change Management, Coaching, Decision Making, Delegating, Managing Difficult Interactions, Providing Feedback, Leading People, Persuading Others, and Presentation Skills. Additionally, he has undergone training in Leadership, Time Management, and Conflict and Stress Management from MDS Training.
His expertise in training facilitation is well-recognized. Mr. Zafor has conducted PPDM training for five batches through BDJOBS and has provided training to over 1000 participants on a wide range of topics. These include project management, management skills enhancement, child rights, protection, community engagement, community-based protection, monitoring and data analysis, advocacy, inclusiveness, child protection, protection rapid assessment, research tool design, anti-trafficking, communication skills, data analysis, report writing, risk management, and emergency response.
Mr. Zafor's training sessions have benefited participants from various sectors, including government agencies, local and national NGOs, and international NGOs. Some of the organizations he has worked with include JTS, Swanirvar Bangladesh, PSTC, SUPPS, SSKS, Image, CWFD, BAMANEH, PSF, Fair Foundation, BWHC, Mukti, YPSA, BLAST, VERC, CODEC, FIVDB, RDRS, Oxfam, IRC, and Solidarités International.
With his comprehensive background in capacity building in different areas, Mohammed Zafor Ullah Nizam wants to continue to make significant contributions to the knowledge and skill development of different professionals through effective training and guidance.
- Duration
- Lessons21
- Skill levelBeginner
- CategoryMarketing
Secure Payment:
৳ 3000Selling Successfully
৳ 3000Marketing Effectively
